Opening the door for homeownership

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VOICEOVER:

Running your first 5K? Hard.

Getting used to your first pair of glasses? An adjustment, for sure.

His first day behind the wheel? Little bumpy.

Your first time as a parent, or your first day caring for one? Never easy.

Progressive understands first times can be challenging. Especially buying your first home. It's why we created the UpPayment® program — down payment assistance for first-time homebuyers. Because first times are easier with a little help.

Learn more at progressive.com/openthehouse.

Increasing access for homebuyers

For so many, buying a first home has gotten further out of reach. Affordable homes are limited, interest rates remain high, and — according to Harvard University's Joint Center for Housing Studies — home prices have jumped 60% since 2019.

Through the Open the House Initiative, Progressive is committed to giving people the tools and knowledge to buy a home, sustain a home, and build wealth along the way. It's all part of our mission to open doors for future homeowners and strengthen communities.

Since 2024, we've contributed over $16M

Our investments are helping more families purchase and keep their homes, building a lasting legacy through homeownership. In 2025, we teamed up with housing organizations across the country to make a real impact — and we're not stopping there. In 2026 and beyond, we'll keep investing to reach even more aspiring homeowners.

Delivering down payment assistance

Our 2026 UpPayment^® program is now open!

UpPayment is our down payment assistance program that helps eligible first-time homebuyers get into homes faster.

In 2026, at least 200 first-time homebuyers will receive up to $13,500 toward their down payment.^* Learn how to connect with a housing counselor and apply for down payment assistance.

A Dad laying on his back lifting his daughter in the air on his legs

Our commitment to first-time homebuyers

To provide the knowledge and resources needed to help people purchase a home, maintain it, and build wealth through homeownership. Our goal? To foster financial security for generations to come.

Two girls playing while their parents watch

Support for buying a home

We're here to make homeownership easier with tools, tips, and resources to help first-time homebuyers overcome challenges and reach their goals.

Discover your path to homeownership

Two children playing with their dad

Support for staying in your home

We want homeowners to thrive. From maintenance tips to insurance guides, we have resources to make homeownership less stressful and more rewarding.

Explore our homeowner resources

Mom controlling a wall thermostat

Support for building wealth through your home

Your home can provide more than a place to live — it can help you build a future. We'll show you how to make the most of your investment with easy-to-understand tools and guidance.

Begin building your legacy