FATHER
Remember you saw the picture and you thought it was you?
SON
Yes.
FATHER
It was really daddy.
SON
Mm-hmm … what.
FATHER
You like the cut?
SON
Mm-hmm.
VOICEOVER
The things passed down to us, make us … us.
Those eyes.
Your nose.
The curls in your hair.
You have your grandma's love of art.
And your granddad's sense of humor.
You have your dad's ear for music.
And your mom's work ethic.
Yes, we all inherit wonderful things from our family.
But what many of us don't?
The wealth and knowledge needed to buy our first home.
CHILD
This is our place!
MOM
Our place! Yes!
VOICEOVER
Progressive believes everyone should have the access and opportunity to own a home.
DAUGHTER
I got the keys today.
VOICEOVER
So we created The UpPayment program.
A down payment assistance grant for first-generation homebuyers.
CHILD
Hi, Daddy!
MOTHER
You did it, Mija.
VOICEOVER
So more people can have a chance at passing down something else.
LITTLE GIRL
Wow.
VOICEOVER
Generational wealth.
Visit progressive.com/openthehouse to learn more.